Greater Edmonton Destination Planner

The Greater Edmonton Destination Planner is one of a kind -- it is the only comprehensive marketing tool written and designed specifically for the special needs of meeting and convention planners and group tour operators.

The Destination Planner has, since its inception, quickly become a well-thumbed desk reference. The information is structured to match the natural flow of event and tour planning, and the articles supply planners with timely industry information, new ideas and innovative approaches to their craft, helping them coordinate spectacular events and tours in and around Edmonton.

The Greater Edmonton Destination Planner is also a mobile, take-anywhere tool; in addition, all the information in the Planner can be accessed at www.destinationedmonton.ca.

The Destination Planner's usefulness as a planning tool makes it a premium and essential showcase for Edmonton, and Edmonton's service providers.

Greater Edmonton Visitor Guide

Since its debut in 1990, the Greater Edmonton Visitor Guide is the most requested Edmonton tourism publication. Filled with over 112 pages of editorial and detailed business and attraction listings, the Greater Edmonton Visitor Guide is also the most comprehensive guide covering the Greater Edmonton area. With over 175,000 printed copies per annum, and over 200,000 distinct visitors to the Guide's associated website (www.destinationedmonton.ca), the Guide reaches an accumulation of travellers no other tourist guide can match. The Greater Edmonton Visitor Guide has become a trusted reference tool for travellers. Although the guide is supported by advertising, our editorial has a reputation as reliable, impartial and accurate.

Each year, more and more people are discovering the usefulness of the Greater Edmonton Visitor Guide via two associated sites, www.discoveredmonton.com and www.whereedmonton.com, where the Guide's exceptionally informative articles are reproduced. Through these website associations, the Guide influences another 900,000 visitors, introducing them to the value and usefulness of the Greater Edmonton Visitor Guide.

Edmonton Mini-Map

A tear-off single-sheet map of Edmonton with secondary maps highlighting the downtown area, and the city core, plus the Greater Edmonton area. Tanner Young Publishing Group have been publishing the mini-map for over a decade, and it is now a key tool used by visitor information centres and bureaus everywhere.

Our Alberta Magazine

Our Alberta magazine has been published since 1996 as a collaboration between WHERE Calgary and WHERE Edmonton magazines. Using the resources and expertise of WHERE Magazine, Our Alberta has become the most comprehensive province-wide visitor publication distributed throughout Alberta.

Readership: Albertans and out-of province visitors travelling within Alberta. 95% of surveyed readers have kept Our Alberta for future trip planning.

Editorial Outline: Our Alberta showcases all regions of the province with detailed information for travellers. Detailed listings cover attractions, activities, tours, accommodation, golf courses and more. Editorial features include the Ultimate Alberta, the must-sees, the hidden treasures and travel tips. Produced in a convenient pocket sized digest and sectioned in a geographical format makes this a reliable, easy-to-use reference source.

Yellowhead It Magazine

The Yellowhead IT! Travel Guide has been published by Tanner Young since 2005 for the Yellowhead Highway Association. This is the only comprehensive Guide of its kind that covers this historic highway that traces its route through Canada’s four western provinces: British Columbia, Alberta, Saskatchewan and Manitoba.

With 75,000 copies printed per annum, the Guide is freely distributed to more than 150 towns and cities along the Yellowhead. The Guide is also available in a digital version. Each year, the updated Guide offers a wealth of information tailored for the recreational and business traveller of this highway. The compact, digest sized format presents customized editorial, including updated events, new and must-see attractions and exciting adventures in each of the four western provinces. The convenient listings of campgrounds and comprehensive listings for each community is a handy reference tool.

Recent market-survey results indicate 84 per cent of respondents either “visited or used the services of our advertisers,” while 97 per cent of respondents say “the guide influences their travel plans.” The official YellowheadIT! Travel Guide is a must-have for all who travel this highway or plan to do so in the near future. See the Yellowhead IT! Travel Guide online at www.yellowheadit.com